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How to Choose the Right Tea for Your Morning, Afternoon, and Evening

Best Tea Time Of Day Guide — How to choose the right tea for morning, afternoon and evening. Green tea, black tea and herbal options matched to time of day.

Best Tea Time Of Day Guide: What You Need to Know

Not every tea suits every part of the day, and matching tea to time of day is mostly a question of caffeine content and brewing intensity rather than personal taste alone. Here’s a practical way to think about it, using our own range as a guide.

Morning: Strong and Quick

Mornings call for tea that brews fast and delivers a clear energy lift — which is exactly what CTC processing is designed for.

  • CTC Classic or CTC Gold with milk — the traditional, reliable morning chai
  • Ginger Tea — the same quick CTC brew, with real ginger for a more warming, digestive-friendly start
  • Meghalaya Orthodox Tea — if you prefer something with more complexity than CTC but still want a proper caffeine lift; first-flush orthodox tea has strong, clean caffeine content

Mid-Morning to Afternoon: Balanced and Sustained

This is where green tea fits best — meaningful caffeine, but typically less than black tea, paired with L-theanine, an amino acid in tea that’s associated with a calmer, more sustained alertness than the sharper spike of coffee.

  • Premium Green Tea — straightforward and re-brewable, good for a slower afternoon cup
  • Oolong Tea — semi-oxidised, sitting between green and black in caffeine and character; a good mid-afternoon choice if CTC feels too strong but you still want a lift
  • Earl Grey Tea — our bergamot CTC blend, a good option if you want something more aromatic than plain CTC without dropping to green tea

Evening: Lower Caffeine or Caffeine-Free

As the day winds down, lower-caffeine and caffeine-free options make more sense.

  • Blue Tea (Butterfly Pea) — naturally caffeine-free, since it’s not made from the tea plant at all; a genuinely safe evening choice regardless of caffeine sensitivity
  • Mint Teagreen tea base, but the cooling, digestive character suits an after-dinner cup
  • Vanilla Tea or Rose Tea — our gentler orthodox blends, lower-key than the Meghalaya Orthodox on its own
  • Roselle Tea — tart and different from a typical “evening tea,” but caffeinated only at the level of its black tea base, and good with honey as a wind-down drink

A Simple Rule of Thumb

If you’re sensitive to caffeine in the evening, Blue Tea is the only truly caffeine-free option in our range — everything else, including green tea, does contain some caffeine. For everything else, brewing style matters more than the tea type: a shorter, cooler steep generally extracts less caffeine than a long, hot one, regardless of which tea you’re using.

Browse our full range or use our Shop by Health page to filter by what you’re looking for — energy, calm, digestion, and more.

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How to Store Tea Properly So It Stays Fresh

How To Store Tea — The four things that actually degrade tea quality — light, air, moisture, and heat — and exactly how to store green, orthodox, and CTC tea to keep it fresh for longer.

How To Store Tea: What You Need to Know

Good tea can be ruined by bad storage well before you ever get to brew it. Since we control our tea from garden to packaging, freshness on our end is something we can guarantee — but how you store it after opening the pack determines how long that freshness lasts in your kitchen.

The Four Things That Damage Tea

Light — direct sunlight and even regular kitchen light break down the volatile aromatic compounds that give tea its flavour and scent. This is why good tea is typically packed in opaque containers, not clear glass jars.

Air — oxygen oxidises tea over time, which changes its flavour (this is a different, much slower process than the deliberate oxidation used to make black tea during processing). Green tea, being minimally oxidised to begin with, is particularly vulnerable to this kind of flavour drift after opening.

Moisture — tea leaves are hygroscopic, meaning they readily absorb moisture from the air. Damp tea doesn’t just taste flat, it can develop mould in humid conditions, which is a genuine food safety concern, not just a quality one.

Heat — storing tea near a stove, oven, or in direct sun accelerates all of the above. Heat speeds up both oxidation and aroma loss.

How to Store Each of Our Tea Types

Green tea and Oolong (Premium Green Tea, Kahwa, Blue Tea, Orange Dew, Lemon Dew, Mint, Jasmine Green, Oolong): the most delicate of our range. Keep in an airtight container, away from light and heat. If you have a lot on hand, the refrigerator (not freezer) can extend shelf life — but let the tea come fully back to room temperature before opening the container, to avoid condensation forming on the leaves.

Black orthodox tea (Meghalaya Orthodox, Rose, Jasmine Orthodox, Roselle, Vanilla): more robust than green tea due to its oxidation during processing, but still benefits from an airtight, opaque container away from heat. Room temperature storage is fine.

CTC tea (CTC Classic, Premium, Gold, Ginger, Earl Grey, Cardamom): the most forgiving of our range, but the small particle size means more surface area exposed to air — so an airtight container still matters more than you’d think.

Practical Storage Tips

  • Keep tea in its original pack or transfer it to an airtight tin or jar — avoid leaving the pack loosely folded over
  • Store away from strong-smelling foods like spices or coffee; tea readily absorbs surrounding odours
  • Don’t store tea above the stove or near a window, even if it’s convenient
  • Buy what you’ll realistically use within a few months rather than stockpiling a year’s supply, particularly for green tea

Freshness Starts Before It Reaches You

Because every tea we sell is grown, processed, and packed in our own West Garo Hills facility with no third-party packaging step in between, the tea reaching you is fresher to begin with than tea that’s passed through a longer supply chain. Good storage from there just protects that freshness for as long as possible.

Browse our full range — every order is packed fresh from our own factory.